[If this post doesn't follow the rules report it to the mods](https://www.reddit.com/r/marketing/about/rules/). *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/marketing) if you have any questions or concerns.*
Ex-Hubspot user here! Had a 7 head account, for both sales and website. The free version was good, but it got really expensive quickly. Website management isn't fantastic, and if you're doing landing pages, you're going to get the very very basic landing pages. So it really depends on your budget, and whether you can afford it.
As someone who used HS for 2 years and am now working with Marketo/Salesforce, if you can afford HS, do. I've never felt so disrespected by a program's UX and usability as I have using these two together. I've considered quitting Marketing all together just to never use Salesforce again. I hope the creator steps on Lego in barefeet every morning before finding out they're out of milk for their coffee.
I have used Hubspot for B2B sales and marketing for years. It’s pretty great what you can get for free. We’re moving to Salesforce (got acquired by a big fish) but Hubspot was solid. That said, I didn’t use it to build my whole website. I did use landing pages and used their email marketing, in addition to the CRM/sales component.
I've used Hubspot and Salesforce as CRMs and while I love the reporting capabilities of SF, Hubspot is all round better IMO - especially for smaller teams. I love how the forms, documents, meeting bookings, landing pages, etc. all tie in together on the contact records. Much easier to understand than SF too, I found. The ONLY thing that drives me crazy is the landing page creation tool - it auto saves every few seconds and creates a lag which makes you want to throw the laptop out the window at times.
I'd say, in addition to the budget part: it depends on what is important for you from a marketing & business POV (easy to build landing pages? good contact management? automation workflows?). imo, as for every "all in one" platform, HS does some things well, some others not so much. So it could be that you'd get a better and cheaper setup by combining a few one-solution tools with great integration together. But this also takes more time. I'm using Hubspot + Webflow for website management at the moment. Setting up all the landing pages in HS has always been a pain, I find, and it's way easier with Webflow right now. I just integrate HS forms into my pages. The CRM itself has many features, which can be good, but it also gets messy quickly if you are not extra careful in your setup and processes. But yes, as others said, a paid plan gets expensive rather quickly because you pay for contacts and specific features you add to your plan. Now running on a marketing plan, and it gets more expensive by the quarter. Active Campaign if I recall also had good offers for SME
Definitely a no for website management. I personally wouldn't build a site in HubSpot; not a ton of flexibility unless you're going to custom code absolutely everything which can be a major pain in the ass. As a CRM, it doesn't do everything that I need it to do, so I've more been using it as an auxiliary list management/email automation tool while relying on Salesforce as the primary CRM. It's expensive but my company has the budget. Either way. I'm not sure I'd rock HubSpot alone as a primary marketing hub... then again, others would disagree.
HubSpot is good to offload security to rather than WP. It is much less flexible than WP but if security is important than the trade off is worth it
Hello, so I manage Salesforce in my day-to-day job and Hubspot for a number of clients. For me Hubspots' strength is in it's ease of use for small businesses. All my clients have Hubspot manage everything for them, and it just makes sense. Everything including website, forms, and social just sits in one place and just makes life easy.
I'm on the other side of some of the folks who have commented already. I'm a big time HubSpot fan boy. If it's in your budget, I think HubSpot is absolutely worth it. The CRM isn't going to be as robust as Salesforce, but for many companies that's a good thing. I think the website management tools are some of the best I've ever used. And having all of your sales and marketing analytics in one place provides an invaluable single view of the customer journey.
Have you tried Zoho CRM? Heard it's super affordable and robust.
Great CRM. Terrible CMS/website tools.
We’re all in on Hubspot for sales, CRM, blog, chat, and forms/landing pages that are Frankensteined together with our Wordpress site. We’re paying a fortune, but we have so much automation in place that a switch would be really costly. Plus, the company can afford it, and I really do believe it’s a solid investment. We’re actually looking at adding tickets/service.
#1) I have worked with a company who used Hubspot for B2C and in my opinion it's one of the worst setups for this. #2) In general, I like Hubspot a lot for B2B use cases. #3) I would never use it for website management. Rather set up wordpress with something like Thrive themes and get the maximum out of their conversion optimized approach. And then embed Hubspot forms etc. into the Wordpress page.
We looked at moving from SalesForce to HubSpot. The cost would have been 3x - 4x more expensive. 😬
I'm using it. My employer is more B2B so it's used for CRM but we also have our website built with it. I fucking hate the design aspect. Whoever came before me designed all these custom modules and coming from using Elementor and Wordpress, I can't change anything the way I want and as a result, the pages look really dated and clunky. I think it's pretty good for email marketing, it has some features ESP's like Klaviyo are missing. I think it's one of those platforms that now we're in, it would be too hard to get out. We got a pretty good deal on it but if I could get us off it I probably would.
We use hub and it works well for our needs at a reasonable price point. The key for us was to understand costs vs. value. That may also work for you. I would recommend it.
I worked at a HubSpot agency for 7 years. I have HubSpot now in my Director level role. It’s great. But you don’t want to use it to build your website if you’re a small team. When you’re small, being able to be nimble without a designer or coder is critical. My current team is also small. We built our website on Wordpress with Elementor. And all our marketing happens on HubSpot. We just integrate HubSpot forms into the website for lead gen. We’ve also started implementing HubSpot sales to cover the bulk of our sales process, too. Most of the negative feedback you’re hearing here is 1. About the website builder, 2. Cost. Well they’re right. There are better website builders for small teams. And the cost is more personal to you.
Not good. Basic functions such as searching by customer number is only available in enterprise plan, which makes it unaffordable for small biz or NPO.
Absolutely. Went from Hubspot at my last role to salesforce CRM. It’s a nightmare, comparatively. Much easier to learn and navigate. That said, I don’t think it’s great for website management.
I absolutely love Hubspot, but it IS pricey. IMO, Hubspot is best at automation. You can pretty much track anything users do/interact on your website, app, sales/marketing team etc. Website is mediocre for its price, not gonna lie. There are better website management like Wordpress, Wix, Squarespace, etc. but this will create a problem for contact info management. Depends on how much traffic you get, i’d say explore 2-3 CRMs first before settling down on Hubspot. You can contact their team to see if you can sign up for trial for 2-3 weeks and see which features you actually need and don’t, contact them again to negotiate on price.
10 year HubSpot user here. Director, global web marketing. Enterprise account currently, but have used every version of HubSpot. Integrations are everything, and that alone makes it worth it. They’ve made massive progress on the quality and usability of their landing pages/website tools from even a few years ago. One of the best features is campaign tracking and custom report dashboards that are simple and easy to build. Every piece of content, web form, web page, social post, etc can be tagged for reporting purposes. Sales activity in HubSpot is easier to learn than Salesforce. Creating tasks, follow ups, templated emails for sales teams to use within their email provider….all really great value. Email tracking is even offered with the free version, but you can’t track clicks from email sends from outlook / other email providers until you upgrade to sales pro or higher. I would focus all of you efforts on the email tool within HubSpot. Depending on your line of work, deal stage tracking is a really great way to visualize your funnel. You can see real dollar value within each stage and plan your marketing around which stage consistently has the most potential revenue sitting there. It’s worked extremely well for my company when it comes to qualifying leads and evaluating process. Lastly, the HubSpot community is amazing. If you encounter a problem or challenge, there is a 98% chance that someone has already experienced, solved and shared the answer.
Expensive. The web tools are aged and lack important features for A/B testing. No schema at all in the publishing tools. Limited capabilities lacking many critical plugins. Imposes a load time cost that gives it a bad page speed rating. The CRM is no better than Zoho CRM and less capable of integration with external site tools.
Im not a fan, especially on the CRM side. The marketing automation features are OK but you can get them in many other products. The CRM however is not good. Hubspot is best for smaller, digitally focused companies that need a lot of features with very little depth. For bigger companies with complex sales needs, it's just not even an option. I am currently running SFDC as CRM and Hubspot for marketing automation, but so many problems with Hubspot that we are going to swap it out for Pardot next year. And yes as others have mentioned, it gets really expensive if you're successful because you pay based on size of database of contacts!
HubSpot is not great for website design IMO. Very cumbersome to customize. WordPress all the way. ActiveCampaign has been great for my b2b/b2c clients as a marketing automation tool and basic CRM. With this client we use zapier to make some connections between e-commerce and ActiveCampaign automation triggers, and the company reps work right in there as leads float in from our funnels.
Same lol, had a 19 seats eventually had our own built and saved a ton.
Don’t use Hubspot for web/landing pages/forms/tickets but absolutely love it for email marketing, contact, deal, and company management
Depends on your budget. Big, multi million dollar company that can swing spending $10k a month on a CRM or are you a young bootstrapped startup? Ive implemented HS in both scenarios and as a startup we switched to Active Campaign pretty quickly. Landing pages: almost always us a wordpress theme or plugin as it has way more functionality and is easier to design.
At my last startup prior to getting acquired we were using Hubspot. It was good but the cost was pretty crazy - unfortunately I can’t remember what the amount was. But enough to motivate me to start my next startup (marketing automation platform). Once we got acquired we were moved to Eloqua - which was both more expensive and generally just awful to use.
HubSpot is for startups. It's great for small businesses looking to gain a competitive edge early on, but it's not for large corporations. Large corporations already have an established infrastructure in place, and they're not looking for a CRM.
If you are a B2B startup with a sales and marketing function and some wholistic reporting to do, def yes.
I prefer Firmao tbh. Before it I was using Hubspot for like 3 months.
This is a test data
I use hubspot and Wordpress. Hubspot is not great for web except for one-off temporary pages. And Wordpress does have integrations with hubspot and otherwise it’s really easy to connect the two.
Short answer: if it's a good fit for what you're looking to do, it's well worth what they charge. Longer answer: at the end of the day, it's just a tool. It's a good tool, but its worth will depend heavily on how you use it.
..He asked in a sub full of Hubspot user
Worth it for what? What are you trying to use it for?
Yes, but have sales team on same platform for sure, multiples don’t play well. HubSpot is probably the best imho.
Without knowing what your value points are that's going to be pretty difficult to answer.
All depends what you’re planning on using it for. Been using it for 7 months to track information and emails for a tech membership across a whole region, been amazing but you need the right admin systems in place to properly manage the database so it can serve it’s purpose
Worth every dollar!
If you actually make full use of it, and your whole teams does too, end-to-end, it’s a brilliant tool. If only ONE aspect of your teams uses it E.g. marketing, but doesn’t hand over to sales within the same CRM, then you’re losing out on HubSpot’s best selling point, the total vertical integration of hosted website, marketing automation, sales tools, and then customer service. HubSpot’s value is that it’s end to end. And you can get the whole bundle for like 1,400 a month now.
I’m so sorry to leave you all with such a wage question, I thought that would be the grading and then I’d be able to ask a detailed question later *first time asking a question on Reddit* We are a tech company that provides an AI based organising and mind mapping software. Atm we use Mailchimp for marketing and other software for sales, etc. I’m just researching and looking for all the reasons we could shift to hubspot. Since most of you have used it, is there anything you can tell me about the software that I might not find easily on their website?
Hubspot is a total scam. Even if you select non auto renew that will charge you. We are going to take hubspot to court after they continue to charge us after non renewal that was charged. Do not use hubspot … excel spreadsheets is a better option. Hubspot is a scam just look at ex CEO actions.
I'm considering taking the time to go through the Inbound Certification program through the [HubSpot Academy](http://academy.hubspot.com/inbound-certification) but wasn't sure if it was worth the time. Has anyone done this, and was it worth it? I have my Google Analytics certification and it was absolutely worth the time. Any input would be appreciated.
The course is super easy. You can take it without prior knowledge and pass, theres just one section you'll flunk :D
Depends on what you're looking to get out of it and what your background is. If you are subscribing to the Inbound methodology for your sales and marketing team, I think it's important for everyone on your team to at least go through the basic Hubspot certification. It's free and a relatively painless experience, and it should ensure that everyone is on the same page. If you are looking to use Hubspot, they have more in depth "certifications" that include using the site itself, designing templates, and more.
It's free, easy to understand and I got my actual job just because I have the Inbound Certification stamp on my LinkedIn profile. So, it won't hurt you to have it.
Hey, marketing recruiter here! We love seeing Hubspot certifications on our candidates' resumes, and frequently recommend them to marketers looking for ways to build up their career options without a huge investment of time and money. The basic course is free and fairly simple, but gives a nice refresher on inbound and content marketing methodologies which are becoming quite popular. Inbound Certification is also largely transferable to the other major automation platforms like Marketo. Even if you don't directly end up using what you learned in your future work, it's certainly helpful to be able to talk the talk with other marketers and get a more well-rounded perspective. Of course, if you actually intend to leverage Hubspot as a primary marketing tool then you'll want to take the more advanced courses; this one only introduces you to the basic idea. Good luck!
Took it without reading through their documentation or methodology - passed with relative ease. It's a great introduction to the fundamentals of inbound, if you take your time going through it and reading the assistance they provide it's a solid foundation. Don't expect to get much out of it if you've been doing this for a while, though.
Question, to register an account it does not let you go through without entering a company name and URL . How can I bypass this? I've tried standard URL's and it does not go through
Yeah! Go for it! Super intuitive stuff but it's always good to be able to add something to your resumé that only takes one day to finish and isn't too hard. Just did it like 3 days ago